We’re excited to join long-standing client WaterAid as their summer climate campaign partner for the fourth year in a row. Not only this, we’ve also been appointed as their ongoing creative content partner.
We love working with WaterAid and remain firm in the belief that access to clean water, decent toilets and good hygiene is a basic human right. We want to continue to support organisations like WaterAid that are pushing for a solution in an effective and socially just way.
Here’s a look back over our last few campaigns together…
2020 – Art of Change
3 billion people across the globe do not have anywhere to wash their hands with soap and water at home. When the pandemic struck in 2020, WaterAid wanted to launch a campaign to amplify the voices of those who were unable to protect themselves against COVID-19 without access to clean water.
Together with WaterAid we teamed up with a global network of artists to launch Art of Change. The campaign mobilised artists around the world to create beautiful, thought-provoking pieces of work that amplified the voices of those facing the COVID crisis without clean water and build solidarity.
Judges including the likes of Grayson Perry, Aïda Muluneh, Jean Jullien and Russell Tovey selected a shortlist which went onto a public vote to choose a winner.
Art of Change winner: Holly Thomas, London, UK, ‘Clean Water Saves Lives‘
Credit: WaterAid/ Holly Thomas
The campaign received 30,000 votes from the general public. Every vote was a statement that the world wants to see leaders double their investment in water and hygiene to tackle COVID-19. The winning piece of artwork was printed and mailed to world leaders to hold them to their promises to invest in clean water and hygiene.
2021 – Our Climate Fight
In 2021, we launched Our Climate Fight with the world’s most Open Letter which was sent to the UK government ahead of COP26.
The letter, written by Basile Ouedraogo, detailed the very real impacts of climate change that he was already witnessing at home in Burkina Faso where communities were living in “permanent anxiety… and constant fear of what tomorrow will bring.”
Open, raw and honest, Basile’s letter caught the attention of celebrities, cross-party politicians and the general public with over 19,000 adding their names in support calling on the Government to ensure one third of the climate budget is invested directly in local projects that bring clean water.
As part of the media moment, we unveiled four striking ice sculptures featuring people from around the world collecting water, to highlight how climate change is causing fragile water sources to disappear for vulnerable communities.
2022 – Our Climate Fight continues
Last year, we partnered with WaterAid once again to continue Our Climate Fight throughout Summer 2022 putting pressure on the Government to ensure clean water and sanitation were on the agenda at COP27.
The campaign culminated in a vital message to decision-makers attending the world’s biggest climate conference: Women and girls are key to solving the climate crisis. It’s time for their voices to be heard and acted on.
We worked alongside the WaterAid team, acting as their eyes and ears to jump on relevant news and announcements from the Government to turn around reactive social media content that helped drive over 25,000 supporters to add their name to the Our Climate Fight handraiser.
We’re looking forward to continuing to drive real impact through Our Climate Fight with WaterAid again this year. You can follow along and support the campaign on our Twitter, Instagram, LinkedIn and TikTok.
