Valley fest is a festival on a mission: to make the world more delicious and celebrate our zest for life.
The South West’s tastiest lakeside party, or better known as Valley Fest, covers everything from locally sourced food, stunning views to huge headlines, all served up with a welcoming spirit and sparkle.
We built the foundations of Valley Fest’s digital presence and managed all aspects of the digital campaigning to increase ticket sales for the festival in 2019.
Our services included everything from digital audit and strategy, content creation, social advertising, influencer marketing, reporting and analytics. Using a £15,500 ad spend, our campaign generated over £52,100 in revenue through online ticket sales.
Our approach maximised sales from digital this year, as well as put Valley Fest in the strongest position possible for 2020’s festival.
CHALLENGE
We had minimal data from previous years to analyse and utilise for 2019’s campaign.
RESULTS
During January and August 2019, we resulted in:
We generated a 3.34% ROI.
Almost 6 million reached
Over 3 million social media engagements
6,000 new followers
A high 2.5% average engagement rate
