Air pollution is choking our cities and causing a global health crisis.

We all have a right to clean air. That’s why we teamed up with GLIMPSE to help deliver the brilliant campaigning of Air Team’s; a group of parents, teachers and campaigners on a mission to clean up Britain’s air.

To celebrate Clean Air Day 2019, Air Team partnered up with Great Ormond Street Hospital to close a nearby road for the day, turning it into a rainbow-themed play street.

From digital strategy and content creation, influencer outreach and a roving reporter on the day, we’re proud to have played a key role in highlighting the issues of pollution and showing what life could be like with better air quality.


We had less than a month to develop a digital strategy, create content and carry out influencer outreach in time to launch new national campaign, Air Team for Clean Air Day 2019, all on a limited budget.


Clean Air Day turned out to be a successful day to kick-start Air Team’s social channels which resulted in strong relationships being built and can be harnessed for future activity.

We also helped produce the campaign video, which has resulted in IKEA reaching out to use our footage for their own clean air campaign.

Campaign Type
Environmental Campaign
Air Team
Strategy, Social Media Management, Social Advertising, Influencer Outreach, Content Creation, Training
Quotation marks

If Not Now did a brilliant job of turning our offline
campaign activities into highly-engaging, successful
digital campaigns.

They managed everything from digital strategy and
content creation to influencer marketing and on-the-ground live posting
for one of our most high profile campaigns. 

If Not Now kick-started strong social media
relationships for the campaign, which could be developed and
harnessed for future activity.


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