One in ten people still think that LGBT people are ‘dangerous’ to other people and that they can be ‘cured’, highlighting a need for campaigns to tackle prejudice both inside and outside the LGBT+ community.
Galop is the UK’s only specialist LGBT+ anti-violence charity, and has a mission to make life just, fair and safe for LGBT+ people. In 2019 they spent time researching attitudes towards gay, lesbian, bisexual and trans people and found that clear prejudice still exists in the UK.
During 2019, we worked with the amazing guys at Trago Studio to produce two short films and then run two engaging social campaigns off the back of the research to help tackle the prejudice identified by Galop.
WHY IT’S IMPORTANT
The LGBT+ community continue to face challenges in the UK. According to Galop’s own Hate Crime report for 2019, one in ten people still think that LGBT people are ‘dangerous’ to other people and that they can be ‘cured’, highlighting a need for campaigns to tackle prejudice both inside and outside the LGBT+ community.
For us at If Not Now, the rights of LGBT+ individuals are integral to the future we are working to build. It’s simple really – without tackling prejudice, we won’t be able to build a society that is tolerant and inclusive of all types of people.
RESULTS
Between them, the campaigns gained 1.5 million impressions, with over 100,000 views on the videos shared.
Working on campaigns like this can be complex and difficult to get right, but with the positive responses to the videos we produced, this campaign was a resounding success and a powerful step into the world of digital campaigning for Galop which we were honoured to be a part of.
