Artists, Makers, Creators – WaterAid needs YOU! 📢

We’re so incredibly excited to announce that we’ve teamed up with WaterAid to launch their new campaign #ArtOfChange, an open call for art to inspire world leaders to double investment in water and hygiene.

Handwashing is the first line of defence against COVID-19, yet a shocking 3 billion people have nowhere to wash their hands with soap and water at home. This is not good enough.

WaterAid are calling for thought-provoking art to help bring attention to the issues that those without access to clean water are facing during the COVID-19 crisis.


A panel of prestigious judges, including the likes of Grayson Perry, Aïda Muluneh, Jean Jullien and Russell Tovey, will choose a shortlist that will then go to public vote, with the final favourite being placed in front of world leaders to inspire change towards a just world. The artist of the winning artwork will also receive €2,000 (euros) kindly gifted from a supporter of the arts who would like to remain anonymous.

Download the creative brief today and enter by 27 July to be in with a chance of getting your art in front of WaterAid’s prestigious judging panel, and have it presented ahead of G20.

Untitled design-12


  1. Submit artwork

You have until 12 noon on Monday 27 July to submit your artwork on the theme of water and hygiene to

  1. Judges shortlist

An all-star judging panel (Grayson Perry, Russell Tovey, Aida Muluneh and Jean Jullien) will then shortlist the entries to a final 12.

  1. Public vote

Members of the public will vote online for their favourite from the final 12. We’ll announce the winner on Global Handwashing Day (15 October).

  1. Presented to world leaders

The winning piece will be presented to world leaders ahead of the G20 in November, calling for them to double their investment in water and hygiene.

ArtOfChange Twitter graphics


The artist of the winning artwork will receive:

  • €2,000 (euros) kindly gifted from a supporter of the arts who would like to remain anonymous
  • One-to-one mentor session with Aida Muluneh
  • Artwork to be presented to world leaders ahead of the G20 summit



One of the great challenges today is that we often feel untouched by the problems of others and by global issues. Some can’t see that we are part of a global community, part of a larger we. Giving people access to data most often leaves them feeling overwhelmed and disconnected, not empowered and ready for action. This is where art can make a difference. Art doesn’t show people what to do, but it can evoke emotion. And these emotions can spur thinking, engagement and action.

If Not Now have always advocated that to see real change, we have to envisage the world we know is possible, and art is one hell of a powerful tool to help us do just that.

To learn more about the open call, visit WaterAid’s website and download the Creative Brief.

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